Rebranding through playful visuals

Actualizată în: 10 Dec. 2020

Digitization and technology have never been presented in a more dynamic and pleasant way! PCFrog, an online IT&Tech store came up with the idea, and we presented it all with the specific #OpyumTeam charm.

For over 10 years, PCFrog has been on the market 24/7 for all the Romanian tech lovers. When we sat down with them, we were impressed by their professionalism and diverse range of products and services, but we were not attracted by their overall image.

Opyum #Abracadabra. What did we do exactly? We listened to our client’s needs, analyzed them and moved them through our filter using our team’s vast experience. Thus, we have reached the best possible result, and PCFrog confirms it!

We created a new visual identity for them, followed by their branding manual and marketing and communication strategy in record time!

PCFrog’s logo, the one that is stamped on all their deliveries, has been and continues to be a decisive factor on the market. We offered them, the one thing they lacked most: VISIBILITY! What they had was consumer trust, but it wasn’t represented in any way.    We wrote for them, using the same #Opyum enthusiasm, the story of their brand, thus placing them among the most recognisable IT stores in the country.

Let’s #growtogether.


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